Touring Basics: Planning Your First Run

Touring is the ultimate test of an artist career — it builds fans, generates income, and creates experiences that fuel your creativity. But a poorly planned tour can also lose you money, exhaust you physically and mentally, and damage your reputation. Before you book a tour, be honest about your current drawing power. A tour is only viable if you can sell enough tickets (or the promoter is confident you will draw) in each city to cover your costs.

Start small. A first tour might be three to five dates within a reasonable driving distance. Route your shows geographically to minimise travel time and fuel costs — do not zigzag across the country. Use mapping tools to plan efficient routes. Book shows on consecutive nights where possible to avoid dead days where you are paying for accommodation without earning. Thursday to Sunday is the strongest window for gig attendance.

Budget realistically. Factor in fuel, vehicle hire (if needed), accommodation, food, parking, and a contingency fund for unexpected costs. Add up all your expenses and divide by the number of shows to determine your break-even point per night. Compare this to the fees or guarantees being offered. Many first tours lose money or break even — that is normal and acceptable if the experience, exposure, and fan growth justify the investment.