Getting Press Coverage and Blog Features

Press coverage validates your work, introduces you to new audiences, and gives industry professionals a reason to pay attention. But securing it requires understanding how journalists and bloggers work. They receive hundreds of submissions per week and have limited time. Your pitch needs to cut through the noise (no pun intended) and give them a compelling reason to cover you. Generic mass emails do not work. Targeted, personalised pitches do.

Build a media list of 20 to 50 outlets that cover artists similar to you. Include a mix of music blogs, online magazines, local press, podcasts, and niche publications in your genre. Read their recent coverage to understand what they publish. A pitch to a hip-hop blog should feel different from a pitch to a pop magazine. Reference a specific article the journalist wrote and explain why your music is relevant to their audience.

Your pitch should be concise: subject line with your name and the single or release title, a two-sentence hook that explains why the journalist should care, a brief bio, and links to the music, high-resolution photos, and social media. Include a private streaming link (SoundCloud private link or a Dropbox folder) so they can listen immediately without having to search for it. Make everything as easy as possible for them.